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There's two playable Protagonists in Adventure High: Dan and Rosa.
Dan/Rosa is a childhood friend of Valerie, or Val for short.
The Protagonist currently has 11 spells, of which one is Hidden.
Sarah is only datable if you're playing as Dan.
Rosa currently has no female-exclusive relationships.
While a normally calm person, it's up to the player to decide how the Protagonist is in the end: Either a caring person who wants to stop Drape from abusing his power to change school to his fitting, or enslave everyone in the school. Or, hell, cause everyone in the school to turn into bimbos.
The Protagonist is the first (and currently only) character to be able to use all four kinds of spells.
The Protagonist lacks any damaging spells initially and as such relies on his/her teammates to deal damage.